Coffee capsules that turn into subway tickets

In Brazil, Sao Paulo is the fifth most polluted city in the world. This phenomenon is partly due to the density of road traffic, the 7th largest on the planet. If the metro is an obvious solution to pollution, it is not so that when it is known that the latter is constantly crowded, especially when leaving for work. Students from the Miami Ad School have devised a creative operation for the coffee brand Coffee Suplicy.

The idea: turn coffee capsules into subway tickets. But they are not valid all day: to use them, you have to take the metro before 6:30 in the morning. An original and creative way to advertise the brand, and streamline the subway traffic. WE love !

Video: Wings Capsule Experience NAIA 3 (March 2020).