This collective replaces the London subway ads with photos of cats

Do you like cats ? This rather fun operation should please you. In England, the Glimpse collective has launched a surprising campaign on Kickstarter. The goal is to raise funds to buy all the displays at Clapham Common London Underground Station. The goal, you have probably already understood, is to replace all these ads with cat photos.

In total, no less than 68 advertising sites were diverted, much to the surprise of subway users. But do not think this campaign is totally meaningless. The photos of cats broadcast come from animal shelters. The purpose of this operation is therefore to put the advertising we suffer daily in the background, to support animal charities. WE love !

Video: Cats Not Ads: Behind the takeover of Clapham Common tube station (April 2020).