Children need to play outside for their development. Unfortunately, the discovery of the outside world sometimes leads to falls, injuries, and therefore tears. In Belgium, the Hansaplast brand of dressings has set up an original operation with a single goal: to turn children's tears into smiles.
In partnership with the Happiness FCB agency, the brand went to meet crying children in a park. An illustrator then literally took a tear from the child, to turn it into a drawing that tells the story of their sadness. An original idea full of poetry, which has succeeded in fulfilling its objective: to make the smile smile to sad children.