Mercedes-Benz creates a holographic billboard

Brands have understood for some time the interest of using holograms to make their communication more impacting. If we already knew the prisms to place on his smartphone to visualize an immersive animation, the manufacturer Mercedes-Benz has just revealed an innovative display in Germany. In collaboration with the agency Publicis Pixelpark, Mercedes-Benz unveils a billboard that directly integrates a hologram.

On the edge of the display, you can see a cyclist riding. The idea of ​​this device is to image one of the features of the manufacturer, the blind spot alarm, which identifies the road users present in your blind spot, to avoid any risk of collision. Effective!

Video: Mercedes-Benz creates outdoor hologram campaign. WallDecaux (April 2020).