A study determines that 8:12 am is the perfect time during which you know if you're going to have a good day or not. In the UK, The Berry Company has collaborated with the W Communications agency to set up an unusual experience on the streets of London. The principle: make every effort to allow passers-by to have a great day.
The brand sent its CMO (Chief Mood Officer) to meet the different passersby. By offering them an umbrella, cuddles or simply a smile, this man manages with small daily gestures to pass good moments to passersby. An excellent idea, at a lower cost, which undoubtedly strengthens the brand's sympathy capital.