Forget the SMS or the little message on Facebook to wish a happy birthday to your loved ones. It's time to do things big! In collaboration with the agency Brand Station, the famous brand of biscuit had the idea to wish a birthday in a spectacular way, with a giant crop circle.
Tiphaine, 24, was surprised to take a short trip by plane and discover a beautiful birthday message from her boyfriend. The latter had sent a card on the site lu170ans.fr, created for the global campaign. This shipment has allowed this young man to offer an unforgettable surprise to his sweetheart. We like the idea, which remains spectacular even if the idea of the crop circle is not quite innovative in marketing. We let you discover below the making-of the operation.
no idea of LU & Brand Station