IKEA customers know that the catalog is, even today, one of the most important means of communication for the brand. He is expected every year as the messiah to discover the new products of the famous furniture manufacturer. In Croatia, to promote its new collection, IKEA had the idea to recreate a life-size catalog in the street.
A real unfolded catalog has been installed, allowing passers-by to discover on giant pages the different pieces of furniture of the brand in a very real demonstration. A beautiful street marketing operation that did not go unnoticed!