Sao Paulo is a city that can count on 19,000 bus stops and 15,000 buses in circulation each day. To promote its Red Bull Basement festival, the Red Bull brand had the idea of setting up an original operation with the LDC agency. The idea: to create a free hotline to make bus timetables accessible to everyone, especially those who do not have a smartphone.
Red Bull has hijacked several abandoned phone boxes to allow passersby to know bus schedules. By entering a simple phone number, they have access to all the practical information about urban transport. An original idea that positions Red Bull as innovative and intelligent brand, able to "hack" the habits of our daily to make it better. WE love !