This poster reveals its content if you find the right Instagram filter

From signage to social media, there is only one step! And this British campaign is not going to prove the opposite. The local brewery Fuller has set up an original operation in London to promote its Frontier beer. In collaboration with The Corner, the brand has created a united poster that interacts with Instagram, and more specifically with filters.

The principle is simple: just take a picture of the solid color present in one of the prints of the campaign. By playing with Instagram filters, you may fall on a subliminal image that you will share on networks using the hashtag #FindFlavour. A simple and original idea, which brings a modern image to the brand while creating a bridge between the real and the digital.

Video: How to Use Pinterest 2017 (April 2020).