IKEA creates a virtual apartment on Instagram

This year, IKEA celebrates its 20th anniversary in Spain. And to celebrate the event, the most famous furniture brand in the world had the good idea to create a virtual apartment on Instagram. On Instagram account @ikeaspain, you have the opportunity to visit an apartment while traveling from one Instagram account to another.

For example, by clicking on the front door that you see on the account, you can automatically land to another account that will take you directly to the lounge. On most images of each account, interactions are possible allowing you to discover another account ... and therefore another room. IKEA even offers you to discover videos to make the visit even more interactive. Even if the gimmick to use multiple Instagram accounts to create a real user experience is not new, we love the way IKEA also uses it to make us discover the apartment. To start the experience, visit the @ikeaspain account.

Video: First Studio Apartment Ideas - IKEA Home Tour Episode 402 (March 2020).