In Great Britain, 1 in 5 people are tattooed, and Pizza Hut sells 3 million pizzas a month. You will tell yourself: but what is the relationship between these two stats? The brand has just unveiled a surprising innovation: the first tattoo that allows to order a pizza.
Pizza Hut has therefore imagined a tattoo equipped with an NFC chip and a QR Code. When you scan it with your smartphone, you automatically trigger the launch of Pizza Hut application that offers you to confirm the order. Thanks to your GPS coordinates, Pizza Hut is able to anticipate the delivery address, to make it even simpler.