#Sleepathon: when Ibis launches a sleep marathon on Snapchat

Do you know the "Sleeping" ? This surprising trend has just been invented by the Ibis hotel chain and the BETC Digital agency. The principle: take a picture in the rest position, lying on the ground. To bounce back on this new trend, the brand had the idea to launch a challenge to Internet users called the #Sleepathon.

For 12 hours, Snapchat users will have to send @ibishotels a picture in the sleeping position, adding the timezone filter. Ibis will reward the most creative and unusual photos by offering Snapchat users nights at Ibis hotels around the world. An original and fun idea that brings together the Snapchat community around staggered challenges.