The Giant is at Quick what the Big Mac is at McDonald's or the Whopper at Burger King: his fetish burger. In Belgium, to promote the "Mega Giant", a huge version of the famous burger, Quick has set up an original operation in collaboration with the agency Happiness. The idea: create a giant coupon to promote the burger.
Several displays have been installed with the advertisement, offering the opportunity to the passers-by to tear them up to use them like voucher in a restaurant Quick. Only downside: walk around with a giant coupon in the street is not practical, and does not go unnoticed! An original and relevant operation to promote a burger dedicated to big appetites.