And if we brought a little innovation in traditional video game trailers? In the UK, Xbox and McCann London have set up an original trailer to communicate on "Dead Rising 4", a video game that features zombies. Microsoft's gaming division came up with the idea of making a trailer using only urban Christmas decorations.
Located in central London, these installations tell the story of the game in a video that scrolls one after the other. We love the idea of making a trailer with Christmas decorations, which contrast totally with the dark and terrifying spirit of the game.