Not easy to be original and to make a mark when you market drugs. Yet, this brand based in South Korea has found the most unusual and original spot in the field. To sell medicine for headaches, the brand Tylenol has collaborated with the agency INNORED to give birth to a commercial of the most surprising.
The brand chose to image headaches as a chicken hatching from a small egg on the skull. As the day progresses, this chick will grow and become a real chicken responsible for the headache. The idea is absolutely WTF, and that's exactly what makes his genius.