10 tips for effective Google watching

Leader in its field, Google is by far the best search engine in the world. With countless results for all your searches, it's easy to find relevant content on Google. But this completeness can also prove to be a brake: too much research kills research.

How do you make sure you find the results that really interest you on Google as fast as possible? To facilitate your watch, there are some small tips making the search engine even more relevant. We propose you to discover below 10 tips to make an efficient watch using Google.

This article reproduces and translates the content of the site

Use the "OR" function

Example: I want to search for articles about Pepsi or Coca-Cola

Sometimes we hesitate between two terms before doing a search. What brand was it? What was the exact name of the person? By writing the word "GOLD" between your two terms, Google will mix the two and offer you the most relevant content possible. Pretty practical.

Search using synonyms

Example: I want to search for ads on drinks and related terms

If instead, you want to expand your search to synonyms and related terms, there is a function for that. Just put the character “~” before the targeted word to search within a potentially wider scope. For example, use the before word "drink" to touch words like "Soda", "alcohol", "beer"

Search inside websites

Example: I want to search only on

Want to search within a particular website? It's very simple: just start your Google search by entering the address of the latter (without the "http" and "www") and continue with the terms of your search. Convenient to find a precise result in an instant!

Use the asterisk for a missing word or letter

Example: I want to search the agency Ogilvy & Mather but I do not remember the name

Want to search for a particular phrase, but you forgot a word or letter? No worries, just replace it with an asterisk (“*”) in place. Convenient !

Do a search with several missing words

Example: I want to search for a specific article on the Super Bowl but I forgot two words

You want to do a particular search but you have forgotten a whole series of words? Just put the words "AROUND ()" between your words. In the parenthesis, you put the number of approximate missing words. A slightly more complicated function detailed just below.

Search in time

Example: I want to search for Halloween prints from 2012 to 2016

A very practical function to limit your research to a specific period. Simply type in your search and then enter the years that interest you by spacing them off. To search for example from 2012 to 2016, accompany your search for the following function: “2012… 2016”.

Search in a title or URL

Example: I want the phrase "Burger King" in the title of my article

If you want to search for a specific word that should appear in the title of the article, precede your search for the function "Intitle:". For URLs, it's just the function "Inurl:". Simple and practical!

Search for similar websites

Example: I want a site that looks like Creapills

Do you like a particular site and are you looking for similar websites? Use the "related:" function preceded by the URL of the site of your choice. Google will offer you relevant choices based on topics and content.

Find a precise sentence

Example: I want to research the "Cannes Lions", not the city or the animals

An interesting feature that will greatly reduce the number of results of your search. If you want to search for a specific phrase or phrase, just enclose it with quotation marks. Google will not consider your words individually, but will only look at your expression as a whole.

Exclude words from your searches

Example: I want to search for information about alcohol but not about beer

It is also possible to exclude terms from your searches. Just follow your search for the "-" sign that precedes the excluded words. Example above: I want to research information about alcohol, but beer does not interest me.

Video: 7 Google Drive Tips & Tricks You're Probably Not Using (January 2020).