Ideas

An infographic on the importance of colors in branding

It may seem trivial, but in communication, each color has its importance and its meaning. For example, Coca-Cola's red reflects passion, energy and romance. The blue of Facebook refers more to security and calm. In the United Kingdom, Monitor has created a pretty well-explained infographic that summarizes the importance and significance of each branding color.

We let you discover this infographic below, expanded with examples of brands you surely know.

The Importance of Color in Branding

Video: Beginning Graphic Design: Color (January 2020).

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