Ideas

This brand turns panels into illusions thanks to virtual reality

You are fed up of the billboards inopportune, and especially, more and more numerous? In Peru, the Sodimac brand, specializing in construction and furniture, had the idea of ​​setting up an amazing and wonderful experience in collaboration with the McCann Lima agency. The idea: use virtual reality to turn these billboards into realistic illusions.

On a highway, in the traffic jam, the brand has distributed to drivers Google Cardboard helmets. By using them, passengers could see furniture and utensils of the brand instead of the usual displays. An excellent idea that combines a positive image with the brand while advertising its products.

Video: VR Developer Panel (January 2020).

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