Billboards are everywhere on the street. We are so used to seeing them that sometimes we do not even pay attention. It is on this fact that Samsung wanted to play for its new advertising campaign set up in Israel with Leo Burnett agency.
In Tel Aviv, the brand had the idea to divert a bus shelter by hiding inside a real accomplice. While passers-by wait for the bus, the passer-by begins to interact and discuss with them. A surprising and fun promotion designed by Samsung to promote its Galaxy S3 Frontier Smartwatch. Well seen !