Imagine it's late at night, you just want to go home. So you order an Uber and when it arrives, you sit quietly on board. And after a few moments, you realize that the driver is none other than your mother. Here is the unusual experience set up by Uber in the United Kingdom on the occasion of Mother's Day (it takes place in March there).
In collaboration with the agency The Best Bit, Uber had the idea to surprise his customers by offering their mothers, who often lives in a different country, to drive the vehicle. A simple idea that strengthens the brand's sympathy capital and promises a beautiful moment of emotion for these families. Well done Uber!