What connection can there be between a gun and a toy? None, of course. Yet the Illinois Council Against Handgun Violence has decided to make it the subject of its new communication campaign. In the United States, this anti-gun organization collaborated with FCB Chicago to set up a shock communication campaign that compares weapons to toys.
This video reveals us "Teddy Gun", a teddy bear whose face has been replaced by a pistol. As surprising as it may be, the message has the merit of being relevant. Indeed, in the US, standards and safety tests are much stricter for the design and marketing of toys than for firearms. A sad phenomenon that contributes, in the eyes of this association, the excesses that we all know.