How far would you go to satisfy your passion? In Australia, the famous beer brand Heineken offers a surprising experience to formula 1 enthusiasts. The brand came up with the idea of installing a billboard that interacts with passers-by.
A young woman, broadcast in real time on the video board, communicates with passersby and offers them to win places for the Rolex Grand Prix of Australia. But in exchange, they will have to win challenges. A fun and original idea that testifies to Heineken's desire to surprise its consumers and offer them an unforgettable experience.