Monday morning: you come back from the weekend, and you already want to leave. Friday morning: you wait impatiently for the evening to go on weekends. In short, all the opportunities are good when you work and you want to take a rest to think about the weekend. And that, the manufacturer MINI visibly understood it very well.
To promote its new Mini Countryman SUV, the brand collaborated with the Biborg agency to set up an intelligent display campaign that plays on the highlights of weekend-related projects. The manufacturer has devised a global campaign (mobile, desktop and trueview) which is personalized if you post it before or after weekends.
The idea is of course to challenge users on future getaways. Bruno Luriot, co-founder of the Biborg agency, explains: "If the message is sent to the right person, at the right time in the right context, there is no more intrusiveness". And we must admit that we are quite in agreement with this reasoning that allows to offer more echo to the campaign. Well done Biborg!