When we live with disabilities, some small things of everyday life can be difficult: for example, get dressed. Some brands have understood this and are starting to offer exclusive collections specially dedicated to simplify the lives of people with disabilitiesp. This is particularly the case of the American ready-to-wear brand Tommy Hilfiger.
In parallel with his new spring / summer collection, Tommy Hilfiger reveals a range of clothes specially designed for simplify the daily lives of people with disabilities. At first, it's all about classic clothes. But when we take a closer look, we realize that some rather well thought out adjustments have been added to simplify the time to get dressed. The buttons are magnetic, the hems are adjustable, the closures are velcro and specially designed to be handled with one hand.
In short, Tommy Hilfiger sign here a great initiative that proves that the brand is committed to absolutely satisfy all his customers, by offering them perfectly adapted products. And even if we do not doubt the sincerity of the brand, we imagine that it is also abouta communication shot rather well orchestrated that allows the brand to infiltrate on the segment of inclusivity.
Imagined by: Tommy Hilfiger