The clean of the fast foodis that we often eat with fingers. And as the food that we find in this kind of establishment is usually high in fat, we are very often with dirty fingers ... and the first to suffer the costs, it is undoubtedly our smartphone.
We've all been at least once in our life eating fast food and using our phone messy necessarily the screen of the latter. But that was before because in China, KFC found the parade. In collaboration with the agency Ogilvy Shanghai, the famous fast-food chain dedicated to fried chicken lovers imagined a fake finger to use his smartphone while devouring his fast food.
This fake finger, which looks in every way like a real finger, is used in some ways as a baguette or one stiletto to continue using your smartphone while eating. It's totally crazy and you understand it, this product will never be really marketed and its only goal is to make talk about KFC. Nevertheless, we emphasize theboldness and theingenuity behind this idea that we have enjoyed. And if finally the solution was not to use his smartphone when eating to enjoy his meal?
Imagined by: KFC and the agency Ogilvy Shanghai