During the last 5 years in South Korea, 1535 people were killed and 9143 injured because of a fire. 58% of homes still do not have fire extinguishers, and only 22% really know how to use them. So with the strategy of equipping Koreans with fire extinguishers, the agency Cheil Worldwide and Samsung Fire & Marine Insurance (the insurance branch of Samsung) have created one, visually beautiful and useful ... and very creative.
When a fire breaks out, it can be thrown directly into the fire to release the fire. potassium carbonate, encapsulated inside. When the transparent liquid escapes, a chemical reaction takes place: the oxygen is absorbed and the fire goes out!
Very different from the usual extinguishers, powder or foam, that the population tends to "flee", the Firevase (that's his name) is a vase that can hold beautiful flowers but also protect people around by turning into an emergency fire extinguisher.
From September 1 to December 31, 2018, it was distributed to 100,000 households in traditional Korean villages, markets, and other places in the country that the government has designated as fire risk areas. While the campaign was spinning on the networks, 20,000 Samsung employees distributed Firevases in the country.
A video featuring a celebrity, extinguishing a fire, helped raise awareness of the campaign, online as well as in cinemas. A print advertisement was also relayed in 46 magazines and newspapers. All the more, the Firevase did talk about it everywhere! It has been reported in television news, in the entertainment and education programs of more than 50 TV networks.
The result ?Samsung Fire & Marine Insurance stated that 81% of those surveyed confirmed that they were much more aware of the importance of owning a fire extinguisher at home. In addition, the number of households equipped with a fire extinguisher increased by 8% nationally. A great success in the name of security… and marketing !
Imagined by:Samsung Fire & Marine Insurance and the Cheil agency