A company spends a lot of time and money designing and customizing its Mark. Its goal is to make it look familiar and reliable, as an ally that can be relied upon when needed. And even if this is an illusion, the company wants to keep you loyal to make you spend exclusively at home. So much so that some people are worship to a particular brand.
On the basis of this observation, the illustrator Sillvi had the idea to create, to personify in a completely subjective way the marks, by creating anime style characters that stick to their image. We admit that some correspond very much to the idea that we do! The concept of the Canadian artist includes brands of vehicles (Ford, Toyota, BMW ...), drinks (Sprite, Coca Cola, Pepsi ...), fast food (McDonald's, Burger King, KFC ...) and others less known in France.
The aim of the brands is clear: to go beyond their status to get closer to their customers. And through his creations, Sillvi tries to show the ultimate point of brand personification. For the curious, you can find all his works on his page Instagram.
Imagined by: Sillvi